Our Story

I built the room I needed.

Atoya Burleson, Founder of Ladies Playbook

Atoya Burleson · Founder

A Letter From The Founder

Ladies Playbook began as a quiet idea, born out of lived experience.

After spending 11 years navigating the NFL life alongside my husband, I realized how much time, energy, and peace of mind we lost simply trying to find trusted resources in every new city.

I created this platform to bring everything a sports family needs into one elevated, accessible place.

I lived the sudden relocations, the late-night searches for recommended pediatricians, and the quiet loneliness of a new team.

Ladies Playbook is the resource I wish existed for me when my husband played. It is built by us, for us—grounded in discretion, grace, and the absolute highest level of care.

Here, women in sports can effortlessly access premier recommendations, share authentic wisdom, and find genuine community because no woman in this lifestyle should ever have to navigate it alone.

Atoya Burleson

Our Mission

Ladies Playbook is an exclusive community dedicated to providing access to unique resources necessary for professional athlete families to thrive wherever their career takes them.