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Built for the women supporting the game, and the families behind it. A private sisterhood, quietly transforming life off the field.

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Founder Announcement · Speaking Engagement

Atoya Burleson joins SEIcon III in Las Vegas.

Our founder takes the StudioIX Collective Stage at SEIcon III, appearing alongside Katie Krause (Entertainment Tonight, co-creator and host of the "Between Us Moms" podcast) and Kate Eckman (podcast host, author, and host of the "Rawish" podcast). The panel will be moderated by Callie Fin, sports reporter for USA TODAY.

Dates

July 8–9

Location

Las Vegas, NV

Stage

StudioIX Collective

"The conversations that change your life are the ones built on trust."

Atoya Burleson

More Info Coming Soon

Our Ethos

Built from lived experience.
Held together by sisterhood.
Private by design.

The Pillars

Where support becomes the standard.

01

Trusted Resources

Vetted recommendations from women who have done it; doctors, schools, relocation, beauty, childcare, and pet care. The shortcut we are all looking for in year one.

02

Curated Gatherings

Exclusive league-wide moments, intimate dinners, retreats and events where real friendships are formed, not photographed.

03

Mental Wellness

Confidential support woven directly into the platform.

An Elevated Experience

Everything an athlete's family needs, quietly, beautifully arranged.

  • 01Relocation, Simplified
  • 02Streamlined Team Life
  • 03Elevated Access
  • 04Vetted Resources
  • 05Private Community
  • 06Concierge Support

Recap · July 23–27

The Ambassador Retreat: Alila Mayakoba

From July 23–27, fifteen of our extraordinary Ladies Playbook Ambassadors gathered at the stunning Alila Mayakoba for four days of restoration, alignment, and strategic connection. Surrounded by Mexico's lush coastal beauty, this retreat was designed to pour back into the women who pour so much into their homes, sports families, and communities all season long.

Fifteen Ladies Playbook ambassadors together at Alila Mayakoba
Atoya Burleson presenting the 2026 Ambassador Retreat program
Ambassadors holding hands along the shoreline at sunrise

Highlight

Holistic Wellness & Restoration

Daily morning grounding sessions, oceanfront wellness activations, and dedicated quiet time designed to reset mindsets and protect personal bandwidth before the upcoming season rush.

Ambassadors in a workshop session around a long table

Highlight

The Ambassador Mastermind Series

High-impact, intimate workshop sessions focused on executive leadership, cross-league community expansion, and mapping out our signature activations, including our upcoming Gratitude Basket Initiatives and December Dinner Series.

Ambassadors talking together during an evening gathering

Highlight

Curated Culinary Experiences

Intimate, low-stimulation candlelit dinners featuring authentic local cuisine, deep-dive conversation cards, and unforgettable evenings that reinforced the true meaning of sisterhood and shared purpose.

In Their Words

Trusted through lived experience.

"
Moving cities every season used to be the hardest part of this life. Ladies Playbook made it feel like coming home, to a community that already knew me.

M.R.

Member · NFC West

"
The level of care, privacy, and access here is unlike anything we've experienced. It's the standard our families have been waiting for.

A.J.

Member · AFC South

"
From the doctors my children needed to the women I now call my closest friends, every introduction has been a gift.

S.K.

Member · NFC East

Explore Partnerships

Where strategic brands meet the women behind the game.

Premium partnerships, team integrations, and brand activations designed for the athlete-family ecosystem. Built on trust. Measured in real impact.

Explore Partnerships Team Partnerships
Atoya speaking at U.S. Bank Stadium

A Letter From The Founder

I built the room I needed.

Ladies Playbook began as a quiet idea, a private space for the women carrying the unseen weight of this life. Years later, it has become the sisterhood I wish had existed on my first day. Welcome home.

Atoya Burleson

Read the full letter