Family Programming, NBA

An 82-game season, and the life after it.

The grind of the calendar falls on the whole household. Ladies Playbook gives the families behind your roster a structured place to carry it.

60%

of NBA players face bankruptcy or serious financial distress within 5 years of retirement

4.5 yrs

average NBA career length

High

rates of relationship strain tied to travel-heavy seasons

Family Programming

What Ladies Playbook provides

Financial Literacy

A season-long curriculum that helps families build real financial guardrails while the paycheck is still coming: budgeting through peak-earning years, planning for the average short career, and preparing for life after the league.

Relationship Preservation

Monthly relationship-focused programming and in-person dinners and panels that give couples tools to protect their marriage through the pressures of relocation, travel and public life, before cracks become permanent.

Individual Self-Growth

Purpose and identity work, sisterhood community, and wellness resources so every partner has an identity, a support system, and a sense of direction that exists independent of her partner's career.

The NBA Calendar

Built around your season

Built around the NBA's long season, training camp through the playoffs.

  1. Training Camp and Preseason

    Relocation, simplified. Building community fast.

  2. Early Season

    Setting financial guardrails before the grind sets in.

  3. Mid-Season, the All-Star stretch

    Relationship check-ins and self-care amid travel fatigue.

  4. Playoffs and Offseason

    Purpose beyond the game, legacy and life-after planning.

Your Club Programme

What's included

  • Private, exclusive in-app community for partners to connect and ask questions
  • Full family curriculum delivered weekly, timed to your season
  • "Inside Ladies Playbook" podcast, new episodes every Tuesday through the season, rotating across the Financial, Business, WAG and Couples Playbooks
  • Access to the Ladies Playbook Conversation Collective and signature events
  • Vetted brand partner offers and invitations curated for the group
  • Optional in-person speaking engagements with Atoya Burleson (for a fee)
  • Signature events including the NBA All Star Podcast LIVE in Scottsdale.

From the Founder

Why this exists.

Atoya Burleson spent 11 years living the NFL lifestyle as a player's wife, married to Nate Burleson, navigating relocations, injuries, and the highs and lows no one prepares you for. Ladies Playbook is the resource she wished existed then — built from lived experience and a sisterhood she has been part of since 2003. Partners who genuinely serve that need belong here. Partners who just want the audience do not.

Atoya Burleson, Founder

Book a Call

Family programming for your club.

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