Family Programming, NFL

The people behind the performance.

Relocation, season pressure, and life after football. Ladies Playbook is the family playbook for the households your organisation already supports.

78%

of NFL players face financial hardship within 2 years of retirement

60-80%

of player marriages end in divorce after retirement

4.6 yrs

average career length across major pro sports

Family Programming

What Ladies Playbook provides

Financial Literacy

A season-long curriculum that helps families build real financial guardrails while the paycheck is still coming: budgeting through peak-earning years, planning for the average short career, and preparing for life after the league.

Relationship Preservation

Monthly relationship-focused programming and in-person dinners and panels that give couples tools to protect their marriage through the pressures of relocation, travel and public life, before cracks become permanent.

Individual Self-Growth

Purpose and identity work, sisterhood community, and wellness resources so every partner has an identity, a support system, and a sense of direction that exists independent of her partner's career.

The NFL Calendar

Built around your season

A 7-month curriculum, August through February, following the NFL calendar.

  1. Preseason, August

    Relocation, simplified. Building community fast.

  2. Regular Season, September to November

    Protecting mental wellness, finances and the relationship. Gratitude and giving back.

  3. Late Season, December to January

    Legacy planning, holiday season support, building your family playbook.

  4. Postseason, February

    Recovery, reflection, and planning for what comes next.

Your Club Programme

What's included

  • Private, exclusive in-app community for partners to connect and ask questions
  • Full family curriculum delivered weekly, timed to your season
  • "Inside Ladies Playbook" podcast, new episodes every Tuesday through the season, rotating across the Financial, Business, WAG and Couples Playbooks
  • Access to the Ladies Playbook Conversation Collective and signature events
  • Vetted brand partner offers and invitations curated for the group
  • Optional in-person speaking engagements with Atoya Burleson (for a fee)

Currently trusted by the Seattle Seahawks, now in a third season, and the Dallas Cowboys, now in a second.

From the Founder

Why this exists.

Atoya Burleson spent 11 years living the NFL lifestyle as a player's wife, married to Nate Burleson, navigating relocations, injuries, and the highs and lows no one prepares you for. Ladies Playbook is the resource she wished existed then — built from lived experience and a sisterhood she has been part of since 2003. Partners who genuinely serve that need belong here. Partners who just want the audience do not.

Atoya Burleson, Founder

Book a Call

Family programming for your club.

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