Family Programming, NHL

A long season, and the family carrying it.

Travel, trades and a calendar that rarely pauses. Ladies Playbook gives the families behind your roster a structured place to carry it.

4x

higher rate of financial hardship among pro athletes versus the general population

82

games a season spent apart, straining families and routines

4.5 yrs

average NHL career length

Family Programming

What Ladies Playbook provides

Financial Literacy

A season-long curriculum that helps families build real financial guardrails while the paycheck is still coming: budgeting through peak-earning years, planning for the average short career, and preparing for life after the league.

Relationship Preservation

Monthly relationship-focused programming and in-person dinners and panels that give couples tools to protect their marriage through the pressures of relocation, travel and public life, before cracks become permanent.

Individual Self-Growth

Purpose and identity work, sisterhood community, and wellness resources so every partner has an identity, a support system, and a sense of direction that exists independent of her partner's career.

The NHL Calendar

Built around your season

Built around hockey's long calendar, training camp through the offseason.

  1. Training Camp

    Relocation, simplified. Building community fast.

  2. Early Season

    Financial literacy and building routines around near-daily travel.

  3. Midseason

    Relationship preservation and self-care through the grind of the schedule.

  4. Playoffs and Offseason

    Purpose, legacy planning, and preparing for life after the game.

Your Club Programme

What's included

  • Private, exclusive in-app community for partners to connect and ask questions
  • Full family curriculum delivered weekly, timed to your season
  • "Inside Ladies Playbook" podcast, new episodes every Tuesday from September through the New Year, rotating across the Financial, Business, WAG and Couples Playbooks
  • Access to the Ladies Playbook Conversation Collective and signature events
  • Vetted brand partner offers and invitations curated for the group
  • Optional in-person speaking engagements with Atoya Burleson (for a fee)

From the Founder

Why this exists.

Atoya Burleson spent 11 years living the NFL lifestyle as a player's wife, married to Nate Burleson, navigating relocations, injuries, and the highs and lows no one prepares you for. Ladies Playbook is the resource she wished existed then — built from lived experience and a sisterhood she has been part of since 2003. Partners who genuinely serve that need belong here. Partners who just want the audience do not.

Atoya Burleson, Founder

Book a Call

Family programming for your club.

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